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Celebrating Life as One | An Eid x Avrudhu Digital Commercial | Hameedia 11 месяцев назад


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Celebrating Life as One | An Eid x Avrudhu Digital Commercial | Hameedia

Hameedias, an established clothing brand celebrates life this festive season through the power of family and celebration in their latest campaign. We worked together to create a captivating story about the diversity in life and how it is brought together during the national celebration of Eid & Avurudu in Sri Lanka. We aimed to stitch the brand into the the story so that whenever people saw Hameedia, they would remember the story. And whenever they thought of the story, they remember what Hameedia stood for. This relationship between the brand and the story is what the goal of this campaign was to Hameedias loyal customer base. Through a simple palette of colours and techniques, we showcased the speediness of life through the shots and building up to the slowed down moments, we all wish to relive with our loved ones.

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