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No more manual tasks or basic pop-ups. Make data privacy a flexible, on-brand experience that puts your customer in control. Book a Demo today: https://content.ketch.com/request-dem... Max Anderson, Co-Founder and Head of Product at Ketch, emphasizes the importance of identity in managing privacy, asserting that their unique focus on this topic is crucial. They highlight that privacy allows individuals to make choices that should be respected across multiple devices, as noted by the California AG regarding cross-device implications. Max argues that identity management must be integrated into software development from the start, rather than treated as an afterthought. He also points out that cookie consent products cannot substitute for a robust identity management framework, stressing that proper data management after collection is vital for maintaining privacy. Read more: https://www.ketch.com/solutions/ident... #identitymanagement #privacy #consentmanagement #crossbrowser #crossdevice --------------------- Ketch enables businesses and platforms to build trust with consumers and grow with data. The Ketch Data Permissioning Platform is a coordinated set of applications, infrastructure, and APIs that collapses the cost and complexity of privacy operations and mobilizes responsibly gathered data for deeper customer engagement and top-line growth. With Ketch Programmatic Privacy™ for privacy ops, companies can adapt programmatically to fast-changing regulations while managing risk and cutting operational and privacy engineering costs by 80%. With Ketch Data & AI Governance, businesses achieve complete, dynamic data control and intelligence over a company’s vital data assets, building trust and creating the foundation for responsible AI and advanced data and analytics initiatives. Book a 30min Demo today: https://content.ketch.com/request-dem... --------------------- Follow Ketch on Linkedin: / ketchdigital Follow Ketch on X (Twitter): / ketch_digital Ketch Academy: https://academy.ketch.com/ Try Ketch for Free: https://www.ketch.com/ketch-free-cook...