Start-Up Business # 5: How target, find, attract and retain customers. Presented by Steve Carver скачать в хорошем качестве

Start-Up Business # 5: How target, find, attract and retain customers. Presented by Steve Carver

Start-Up Business # 5: How target, find, attract and retain customers. Presented by Steve Carver Reel in Customers Grow your own business this year. Hey Customers! Here I Am! Help customers find you with Media, Method, Targets Groups. Energize and focus your marketing plan on customers “easy to reach and in-season" to help jump start your new business. How to enjoy continuous orders and sells by "Keeping Fresh Bait in the Water". Gain valuable insight, knowledge and tips about AI and search engine optimization (SEO), the importance of a powerful mobile web page, My Business at Google and having your own You Tube channels. Entrepreneur, Are you "bigger and better than that?" Operating with the mindset of "I’m bigger and better than that" transforms a business from a mere profit-seeking entity into a respected brand. For new entrepreneur, this isn't about being arrogant; it’s about having a standard of integrity that is non-negotiable, even when the "easy" path is tempting. Here are 10 business scenarios where taking the high road leads to long-term success. 1. The "Cheap Shortcut" Opportunity The Situation: A supplier offers you materials at half the price, but you suspect the labor practices used to produce them are unethical. The "Smaller" Choice: Take the higher margin to boost your early-stage cash flow. The High Road: Refuse the deal. Your brand's foundation is built on transparency and quality. You realize that a scandal later would cost more than the savings today. 2. The Negative Review Attack: The Situation: A competitor or a disgruntled "troll" leaves a scathing, dishonest review on your Google Business page. The "Smaller" Choice: Get defensive, fire back with insults, or try to "buy" fake positive reviews to drown it out. The High Road: Respond with professional poise. Offer to fix the issue publicly and move on. You don't roll in the mud; you let your consistent quality prove them wrong. 3. The "Found Money" Error The Situation: A large client accidentally overpays an invoice by a significant amount, and they haven't noticed. The "Smaller" Choice: Keep the money as an "interest-free loan" until they ask for it back. The High Road: Notify them immediately and issue a refund or a credit. Trust is the most valuable currency in business; you're "bigger" than a temporary accounting error. 4. The Talented but Toxic Employee The Situation: Your top salesperson is hitting all their targets but is constantly belittling the rest of the team. The "Smaller" Choice: Tolerate the behavior because you need the revenue they generate. The High Road: Let them go. You value your company culture and the well-being of your entire team over a single person's performance. 5. The Opportunity to Badmouth a competitor: The Situation: A potential client asks, "Why should I pick you over [Competitor]?" and you happen to know a secret about the competitor's recent failure. The "Smaller" Choice: Spill the tea to make yourself look better by comparison. The High Road: Focus entirely on your own value proposition. "I can't speak for their operations, but here is what we guarantee..." Win on your merits, not their flaws. 6. The Intellectual Property Gray Area: The Situation: You see a smaller creator's design or idea that hasn't been trademarked. You could easily adapt it as your own without legal repercussion. The "Smaller" Choice: Copy it, scale it faster, and take the market share. The High Road: Reach out to collaborate, license the idea, or simply find your own original path. You have enough creativity to lead rather than follow. 7. The Late-Night Scope Creep: The Situation: A major client is demanding extra work outside the contract for free, hinting that they might pull their business if you don't comply. The "Smaller" Choice: Give in out of fear and breed resentment within your team. The High Road: Firmly but kindly point to the contract. "I value our partnership, and to ensure we maintain this quality of work, we need to adjust the budget for these new requests." You respect your own worth. 8. The Networking "Climber" Moment: The Situation: You are at an event and have the chance to talk to a "big player," but a peer who helped you early on is currently talking to you. The "Smaller" Choice: Cut your friend off mid-sentence or ignore them to chase the "VIP." The High Road: Bring your peer into the conversation or finish your interaction properly. You don't discard people based on their perceived "utility."