The Discipline That Separates Smart Advertising From Wasted Money скачать в хорошем качестве

The Discipline That Separates Smart Advertising From Wasted Money

Most businesses don’t fail because they spend too little on advertising. They fail because they spend without discipline. In this episode of Todd Liles & The Wizard of Ads, Todd Liles and Roy H. Williams dismantle one of the most dangerous myths in marketing: that bigger budgets automatically win. They explain why spreading money across too many channels kills momentum, why repetition matters more than reach, and how focused campaigns routinely outperform competitors spending four times as much. This is a grounded, practical conversation about: -Why weak reach everywhere is worse than strong reach somewhere -How discipline—not dollars—creates competitive advantage -The law of diminishing returns in mass media -Why money amplifies what already works (and magnifies what doesn’t) -How creative constraints produce better advertising -When scaling spend actually makes results worse, not better If you’ve ever felt like your marketing should be working—but isn’t—this episode will give you the clarity most business owners never get. This isn’t about tricks. It’s about understanding what actually moves markets. Hit the subscribe button for new episodes that challenge the way you think about advertising—and help you speak straight to the heart. If something we covered sparked an idea, stirred a memory, or just made you see things differently, drop a comment below. Because great advertising doesn’t just sell—it sticks. Let’s keep creating messages worth remembering. FIND THIS EPISODE ON: Spotify: https://open.spotify.com/show/1j8pYaJ... Apple Podcasts: https://podcasts.apple.com/us/podcast... Or catch all episodes at: [https://www.toddliles.com](https://www.toddliles.com/) #WizardOfAds #ToddLiles #AdvertisingStrategy #MarketingDiscipline #BrandBuilding #SmallBusinessMarketing #MediaBuying #BusinessGrowth #MarketingPsychology #AdvertisingTruth