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In the fourth quarter of 2025, DC Comics became the top publisher in the direct market based on sales, achieving a 32.6% market share, which represents a significant increase from 26.9% in Q4 2024. Q4 2025 Market Performance Market Leadership: DC surpassed Marvel, which saw its share drop to 29.6% in Q4 2025 from 33.3% in Q4 2024. Sales Growth: DC’s dollar sales increased by 18% from Q3 to Q4 2025. Key Drivers: The growth was largely driven by the "All In" initiative, the "Absolute Universe" line, the DC K.O. event, and high sales for Batman #1 by Fraction and Jiménez. Previous Q4 Data Q4 2023: DC Comics held a 23.3% share, with Marvel leading at 36.0%. Q4 2022: Data indicated a 30.3% share for DC, with Marvel leading at 36.6%. Recent Initiatives Absolute Universe: A major, heavily marketed initiative introduced in late 2025 to retool the DC continuity. Justice League Quarterly: DC revived this series in July 2025, starting with Justice League: Dark Tomorrow Special #1 as a prelude to the "All-In" event.