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Crisis Prevention: The Funeral Director’s Complete Guide to Confident Pre-Need Presentations Video Description: Unlock a system that transforms hesitant families into prepared clients. This video is your essential training guide to mastering the "Crisis Prevention" presentation for both one-on-one and group settings. Learn the proven framework that builds trust, creates urgency, and helps families see pre-planning not as a sales pitch, but as an act of love and protection. 📁 RESOURCE DOWNLOAD: The complete PowerPoint presentation featured in this training is available for our certified agents. Contact us for access. In This Training, You Will Master The "C.P.R." Method for Family Presentations: 1) CONNECT & CONCERN (The Introduction) Learn how to open with empathy, not pressure. We’ll teach you how to frame your role as a Crisis Preventer, not just a funeral arranger. Share relatable stories that demonstrate the painful, preventable crises families face when they are unprepared. 2) PROBE & PAINT (The Vital Questions & The Time Machine) This is the core of overcoming sales resistance. We break down the "Emotional Time Machine" technique: Past: "Think of a loss in your family. Who handled everything? Was it difficult?" Future: "If you weren't here tomorrow, would your family know your wishes? Would they have $10k-$35k? Would they agree?" Present: "The good news is, we have time today to prevent that crisis." You’ll learn to guide clients through this journey to reveal the Three Pillars of Prevention: Documented Wishes, Pre-Funded Plans, and an Assigned Responsible Person. 3) RESOLVE & REASSURE (The Solution & Benefits) Move from problem to solution with confidence. Learn to clearly and simply articulate the 5 State-Regulated Benefits that make pre-planning a powerful decision: Price Freeze: Costs are locked for life. Inflation Protection: The program covers cost increases. Fund Security: Money is held securely in insurance; it's portable. Flexible Funding: Up to 10 years to pay. Balance Forgiveness: If a premature death occurs, the remaining balance is covered. We simplify the legal essentials into one powerful line about the Essential Triad: The DPOA (handles assets), Living Will (can save your life), and Last Will (preserves family unity). 🎯 BONUS TRAINING SECTIONS: The 4 "Room Temperatures" of Clients: Learn to instantly identify if a client is Hot (Ready), Warm (Curious), Cool (Needs Convincing), or Cold (Lacks the 3 R's: Receptiveness, Resources, or Roots) and tailor your approach. Breaking Through Barriers: Direct strategies to overcome mistrust, hesitation, and the "no urgency" objection. Service Selection Simplified: How to guide the uncertain client to a complete, flexible plan without overwhelm. Who This Is For: Funeral Directors expanding into pre-need sales. Pre-Need Agents seeking a more consultative, impactful approach. Anyone who wants to help families before a crisis strikes, turning a difficult conversation into a gift of peace of mind. Presented by John Frank-Ruiz, Crisis Prevention Counselor. Equip yourself with the tools to serve families better and grow your practice with confidence. 🔔 Subscribe for more training on effective presentation skills, lead generation for senior communities, and advanced consultative techniques. 📞 Interested in bringing this presentation to your organization or becoming a certified agent? Contact: John Frank-Ruiz | Semper Honoris Life, Corp. Phone: (858) 888-5261 Email: [email protected] #CrisisPrevention #FuneralDirectorTraining #PreNeedSales #SeniorAdvocate #EstatePlanning #EndOfLifePlanning #SalesTraining #FuneralHome #LeadGeneration #ClientPresentation #DPOA #LivingWill #EstatePlanning #FamilyProtection