Public Relations Campaigns, Crisis Communication, and PR for Good with Brett W Copeland скачать в хорошем качестве

Public Relations Campaigns, Crisis Communication, and PR for Good with Brett W Copeland

Public Relations Campaigns, Crisis Communication, Public Relations For Social Change, Personal Branding and Networking, Strategic True Storytelling, and Media Training Brett W. Copeland, Assistant Director of Strategic Communications at UTSA, returns to share his insights into public relations campaigns, crisis communication strategies, and using PR for social good. Brett emphasizes the importance of thorough research for building robust PR campaigns, crafting dynamic PR strategies, and effectively preparing clients for impactful media engagements. He covers techniques for media interview preparation and how fostering strong client relationships can make a significant difference. He advises to "do what you can with what you have, where you are". 00:00:00 - Introduction; How do you craft a strategic PR campaign? 00:05:44 - What happens when data is wrong? Tools? 00:09:02 - How do you approach audience analysis for PR campaigns? 00:13:45 - What specific media training techniques do you recommend for clients? 00:17:26 - How do you go about building and maintaining strong client relationships? 0019:18 - What evaluation metrics have been useful? (Social Media) 00:20:58 - What is the relationship between earned PR and paid Ad media? 00:23:24 - What Public Relations teach us about Personal Branding? 00:24:15 - How do you handle breaking news and crisis communication planning in PR? 00:27:10 - How did Brett use his real personal story and strategic PR skills to make a positive impact? 00:33:14 - What advice do you have for people just starting in PR and key takeaways? Discover the key components of a winning PR campaign plan. Explore how research and strategic networking can elevate reputation, even in challenging situations like a crisis. 🚀 Key Topics Covered: ✅ Essential research strategies for client and audience insights ✅ Effective techniques for crisis communication and media training ✅ Managing networks and client relationships for long-term success ✅ Real-world case study illustrating PR strategies leveraged for real social change Storytelling Movement Podcast With Ryan McPherson Subscribe Now ​⁠ ‪@thisisryanmcpherson‬ Host: Ryan McPherson Founder at Storytelling Movement Professor of Practice, The University of Texas at San Antonio (UTSA) https://www.storytellingmovement.com/   / ryanmcpherson   Guest: Brett W Copeland Assistant Director of Strategic Communications The University of Texas at San Antonio (UTSA)   / brettwcopeland