Scott Desgrosseilliers on Attribution скачать в хорошем качестве

Scott Desgrosseilliers on Attribution

Scott Desgrosseilliers, founder and CEO of Wicked Reports, discusses the evolution of marketing attribution, the integration of AI in advertising, and the importance of balancing creativity with data-driven strategies. He shares insights on how to effectively acquire new customers and navigate the challenges posed by ad platforms like Meta and Google. Scott also offers predictions on the future of advertising in an AI-driven world, emphasizing the need for transparency and understanding in marketing strategies. Watch/Listen Watch on YouTube    / @hypeworks   Listen on Spotify https://podcasters.spotify.com/pod/sh... Listen on Apple https://podcasts.apple.com/us/podcast... Other Podcast players https://hypeworkspod.com Shop Merch! http://hypeworksstore.com/ Newsletter https://hypeworksnews.com/ Socials HYPEWORKS Socials Twitter:   / hypeworkspod   Instagram:   / thehypeworks   Alex Socials X:   / alexmacgregor__   Instagram:   / alexmacgregor__   Jake Socials X:   / jakeh2792   Instagram:   / jake2792