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In this episode of the Texas Growers Podcast, Colton Luther sits down with the powerful women behind Lucy’s, the Texas-based lifestyle brand shaking up the THC & cannabis industry with their expansive lifestyle. Co-founders Liz Grow and Miranda Cummings share how they’ve built Lucy’s into more than just a brand — it’s a community, a movement, and a fresh voice for women and culture in cannabis. From Juicy Lucy’s pre-rolls and Girl Blunts, to their vision for Lucy’s as a lifestyle brand, this episode dives into branding, trust, product innovation, women empowerment, and what makes Texas cannabis culture different from anywhere else. If you’re an operator, grower, or consumer passionate about Texas, lifestyle branding, and women changing the game, you don’t want to miss this conversation. Key Moments: 00:00 – Intro to the Lucy’s Ladies 01:08 – Meet Liz Grow & Miranda Cummings (Founders of Lucy’s) 05:55 – Starting Lucy's Cannabis Journey 10:50 – Branding & Marketing in Cannabis 16:10 – Curating a Cannabis Brand 20:22 – Unboxing the Lucy's Bundle 27:22 – Building Trust in Texas Cannabis 32:30 – What to look for in a Partner 44:40 – What makes Texas Culture Different 54:00 – Competition vs Collaboration 59:54 – Lucy's Setting You Up for Success 1:03:30 – Events in AUSTIN TX 2025 (CHAMPS) 1:09:00 – Updates, Discounts, & Outro Subscribe, Like, & Comment below who you want to hear from next! Connect with Lucy's: https://lucysrock.com/ / lucysrock OUR PARTNERS: GROWERS GET 10% OFF 454 BAGS: https://454bags.com/coltonluther420 JOIN GROW WROLD FOR FREE: https://www.growworld.com/sign-up CREDITS: Filmed at Sound Shed Studios in Austin, TX https://www.soundshedav.com/ Editors: Paul Baudin, Colton Luther