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In this discussion, theCUBE's Dave Vellante is joined by Maher Al-Haffar, the CFO of Cemex, as they delve into the intricacies of AI-driven business transformation and sustainability initiatives during the “AI-Powered Business Operations: Strategies for End-to-End Transformation" event. Al-Haffar presents the company's global approach and strategic efforts in optimizing operations, providing an engaging breakdown of Cemex’s ambitious technology integration strategies and their drive for end-to-end transformation. With two decades of industry insight, Al-Haffar shares their expert perspective alongside Vellante, guiding viewers through Cemex's expansive activities in building materials and innovative urban solutions. The conversation explores pivotal elements of business process optimization and the significance of AI and digital technologies in achieving operational excellence. AI is reshaping Cemex’s finance functions and is adding value to the company's bottom line, allowing for strong risk management and improved decision-making processes, according to Al-Haffar. The discussion further reveals how Al-Haffar's strategic directives on data collection and analysis have propelled Cemex’s capacity to foster decarbonization and sustainability, resulting in significant carbon emission reductions. The company's methodology marks a profound shift towards embracing double materiality to enhance both environmental impact and profitability. Find more SiliconANGLE news and analysis https://siliconangle.com/ Follow theCUBE's wall-to-wall event coverage https://siliconangle.com/events/ Learn about the latest theCUBE events https://www.thecube.net/ 00:00 - Intro 00:06 - Cemex: A Comprehensive Introduction to Global Operations and Reach 04:30 - Leadership Changes at Cemex 06:43 - Cemex's Sustainability Efforts 12:41 - Driving Innovation: The Role of AI in Digital Transformation 17:51 - Cemex's Approach to Autonomous Vehicles and Safety 20:09 - Strategic FinOps: Enabling Future Opportunities and Technologies #IBMAIOps #theCUBE #Cemex #theCUBEreserach #AI #Sustainability #IBM