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The Swedish technology company Ombori offers a platform that combines displays, mobile devices and IoT to deliver frictionless digital experiences in the physical world. This combination sets Ombori Grid apart from traditional Digital Signage CMS software. Andreas Hassellöf, CEO of Ombori, speaks about “contextually aware” content and experiences, and explains what it takes to create frictionless experiences, i.e. experiences where the customer has the choice of which device she wants to use along her customer journey. Andreas also shares the success factors of H&M’s voice activated mirror, like face and motion detection, and he explains the role that Microsoft plays in Ombori’s technology setup. 0:00 Ombori Grid and Frictionless Experiences 2:07 Technology and the Role of Microsoft 4:00 Success Factors – The H&M Voice Activated Mirror On their year-long invidisXworld tour, invidis consulting‘s senior partners Florian Rotberg and Stefan Schieker are searching and analyzing trends and drivers of retail and digital signage across the most important markets in Europe, Asia and the Americas. ---------------------------------------------------------------- For more information about digital signage, dooh and retail tech - also download our free invidis Annual Yearbook https://invidis.de/downloads/invidis-... ---------------------------------------------------------------- We also recommend our invidisXworld shows from Berlin and Sweden • invidisXworld #1 - Berlin (EN) • invidisXworld #3 - Digital Experiences & I... • invidisXworld #4 - Sweden ---------------------------------------------------------------- And visit our news website for weekdaily digital signage, dooh and smart retail news https://invidis.de/