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Source: https://www.podbean.com/eau/pb-4t69q-... In Episode 227 of Walk Talk Listen, Maurice talks with Jacco van Sterkenburg, Associate & Endowed Professor of Race, Inclusion & Communication at Erasmus University Rotterdam and newly appointed Chief Diversity Officer of the university. His research spans how media, sport, and gaming shape cultural narratives about race, ethnicity, gender, and leadership. Jacco’s work draws on decades of scholarship — from his PhD on race, ethnicity, and the sport media to recent projects on video gaming, gender, and football representation. It sits at the intersection of cultural studies, psychology, and media analysis. In this conversation, he reflects on what it means to be “inside” and “outside” dominant norms, and how seemingly neutral spaces like games or sports broadcasts are sites of meaning-making. He talks candidly about how easy it is, especially for white researchers, to “go with the flow” without questioning assumptions — and why developing racial consciousness is like training a muscle. Whether you’re interested in media, culture, sport, or leadership, this episode invites you to rethink the familiar and practice deeper awareness. Listener Engagement: Discover the songs picked by Jacco and other guests on our #walktalklisten here. Learn more about Jacco via his LinkedIn. Also check out his research related website, link here. Share your feedback on this episode through our Walk Talk Listen Feedback link – your thoughts matter! Follow Us: Support the Walk Talk Listen podcast by following us on Facebook and Instagram. Visit 100mile.org or mauricebloem.com for more episodes and information about our work. Check out the special series "Enough for All" and learn more about the work of the Joint Learning Initiative (JLI).