Beyond Blogs: Building a Media Empire w/ HubSpot’s Kieran Flanagan‬ ‭ скачать в хорошем качестве

Beyond Blogs: Building a Media Empire w/ HubSpot’s Kieran Flanagan‬ ‭

Ross sits down with Kieran Flanagan, SVP of Marketing at HubSpot, for a deep dive into AI’s impact on SEO, the myth of traffic loss at HubSpot, and how content strategy is evolving in a post-search world. Kieran unpacks what really happened during the viral "HubSpot traffic drop" controversy and explains why conversions over clicks have always been the priority. They also dive into the shift from backlinks to brand mentions, optimizing for LLMs, and how HubSpot is transforming its internal structure with AI. Plus: the power of freemium tools, why lazy AI marketers will fail, and how acquisitions like The Hustle are building long-term influence. 00:00 – Intro: Did HubSpot Really Lose 80% of Blog Traffic? 02:00 – HubSpot’s Real Metrics: LTV: CAC, Not Just Clicks 04:00 – Google’s AI & the New Era of Search Disruption 06:00 – What Content Will Be Cannibalized by LLMs 08:00 – Influence or Information: Winning with Point of View 10:00 – From Links to Mentions: Co-Citation SEO Strategy 12:00 – Optimizing for LLMs: Citations, Not Just SERPs 14:00 – AI, Brand Authority & The Reputational Layer 17:00 – Tools, Training Sets, and the Battle of Ideas 20:00 – Inside HubSpot’s Media Play: The Hustle, Podcasts & Creators 24:00 – Why Interactive Tools Still Work (If Done Right) 26:00 – Gated Content & Moving the “Free Line” 28:00 – New Team Models: Journalists, Generalists, and Engineers 32:00 – Kieran’s Leadership Framework: Manage Problems, Not People 35:00 – Contrarian Bet: Buying The Hustle & Building Influence 38:00 – Lessons from Zapier vs HubSpot’s Go-To-Market 40:00 – Why Lazy AI Marketers Will Fail 42:00 – Is M&A Still a Growth Lever for HubSpot? 44:00 – Final Thoughts & Where to Follow Kieran Show Links Did Hubspot Lose 80% of Blog Traffic?    • Did HubSpot Lose 80% of Blog Traffic? Here...   Contrast Ratio by Siege Media https://www.siegemedia.com/contrast-r... Interactive Content Data Use https://www.siegemedia.com/strategy/c... The Hustle by HubSpot https://blog.hubspot.com/the-hustle/p... Kieran Flanagan on LinkedIn   / kieranjflanagan   Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast... Listen on Spotify: https://open.spotify.com/show/1kiaFGX... Listen on Google: https://podcasts.google.com/feed/aHR0... Follow Siege on Twitter:   / siegemedia   Follow Ross on Twitter:   / rosshudgens   Directed by Cara Brown:   / cararbrown   Email Ross: ross@siegemedia.com #seo | #contentmarketing