How The Pathfinder Drove 80% YOY Growth With Co-Founder Chris Abbott скачать в хорошем качестве

How The Pathfinder Drove 80% YOY Growth With Co-Founder Chris Abbott

What does it really take to build a non-alcoholic spirit the bar world takes seriously? Chris Abbott, co-founder of The Pathfinder, joins Business of Drinks to unpack how the brand grew to 20,000+ nine-liter cases in 2025 — up 80% YOY — by prioritizing credibility over hype. Three key insights: 🔶 Win the hardest accounts first. Early placements at Death & Company signaled to distributors that this wasn’t a trend brand. 🔶 Focus on one SKU and go deep. In the Pacific Northwest, Pathfinder is now the No. 1 on-premise SKU in major distributor portfolios. 🔶 In non-alc, reorders change minds. When sales reps see margin and velocity, skepticism fades. We also cover distributor strategy, channel mix (30%+ on-prem, ~50% off-prem, ~20% DTC), and national expansion through Total Wine & More and Whole Foods Market. For founders navigating growth pressure, the throughline is simple: prove it in market, protect your economics, then scale. Subscribe for more growth conversations with the people building the modern drinks industry. #BusinessOfDrinks #NonAlcoholic #SpiritsIndustry #CPG #DistributorStrategy For the latest updates, follow us: Business of Drinks: LinkedIn:   / business-of-drinks   Instagram @bizofdrinks Erica Duecy, co-host: Erica Duecy is founder and co-host of Business of Drinks and one of the drinks industry’s most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies. LinkedIn:   / erica-duecy-4a35844   Instagram @ericaduecy Scott Rosenbaum, co-host: Scott Rosenbaum is co-host of Business of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. Most recently, he was the Portfolio Development Director at Distill Ventures. Prior to that, he was the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor. LinkedIn:   / scott-m-rosenbaum   Caroline Lamb, contributor: Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners, a Michigan-based importer and distributor. LinkedIn:   / caroline-bork-lamb   Instagram @borkaline SPONSOR: SWIG Partners is exclusively offering $100 off their supplier-distributor matchmaking fee when you mention the Business of Drinks podcast, or inquire via this link: ⁠https://www.swigpartners.com/business... If you enjoyed today’s conversation, follow Business of Drinks wherever you’re listening, and don’t forget to rate and review us. Your support helps us reach new listeners passionate about the drinks industry. Thank you!