How to Build a Brand like Google - Lorraine Twohill скачать в хорошем качестве

How to Build a Brand like Google - Lorraine Twohill

Startup Grind Global Conference 2019 About the session: A Fireside chat with Lorraine Twohill, Chief Marketing Officer of Google, talking about How to Build a Brand like Google. Interviewed by Bridgette Beam, Head of Programs & Operations at Google for Startups. About the speakers: As Google’s Chief Marketing Officer, Lorraine manages a global team responsible for telling the evolving story of Google’s brand, driving revenue growth, and bringing Google’s products to life for billions of users every day. Her teams focus on Google’s core products, including Search, Maps, Photos and the Google Assistant; Google’s Platforms, such as Android, Chrome, Play and YouTube, and support the company's new Hardware division. Lorraine was responsible for driving Google’s social impact focus on education, economic opportunity and inclusion, and for the company crisis response strategy. Previously, Lorraine led Marketing for Google in Europe, the Middle East and Africa. Lorraine graduated from Dublin City University with a joint honors degree in International Marketing and Languages. She has been named Adweek’s Grand Brand Genius, Business Insider's Most Innovative CMO, one of the world’s 50 Most Powerful Moms, and most recently Cannes Creative Marketer of the Year. A native of Ireland, Lorraine lives in the Bay Area with her husband and two children. Bridgette is the co-founder of the Google for Startups team (previously Google for Entrepreneurs). Today, she leads the Programs and Operations team globally that helping startups grow with the best of Google in 125 countries. In addition, Bridgette is part of the core team behind Google for Startups Campus: physical hubs where entrepreneurs can learn, connect, and build companies that will change the world. Along with her team, she develops the programs that provide startups unparalleled access to mentorship, connections and trainings to support the growth of their startup. Today, there are 6 Campuses in London, Seoul, Tel Aviv, Madrid, Sao Paulo and Warsaw serving over 300,000 member entrepreneurs. GLOBAL CONFERENCE: https://www.startupgrind.com/conference/ READ THE BLOG:   / startup   TWITTER:   / startupgrind   FACEBOOK:   / startupgrind   INSTAGRAM:   / startup