Gen Z drinks 28% less alcohol than Millennials, yet they take 50% of all personal loans. Whats going скачать в хорошем качестве

Gen Z drinks 28% less alcohol than Millennials, yet they take 50% of all personal loans. Whats going

In this episode of the Indian Business Podcast (IBP 49), we decode the massive consumption shift driven by India's youngest consumers. While Gen Z holds just 4% of total bank deposits, they are reshaping entire industries—from how we rent homes to how we buy medicine. We sat down with three industry titans—Sameer Shetty (Axis Bank), Madhivanan Balakrishnan (Apollo 24|7), and Akhil Gupta (NoBroker)—to understand the new rules of the Indian market. We discuss: The "Sober" Generation: Why Gen Z is ditching alcohol for health (and what that means for brands). The Debt Trap: Why 50% of personal loans are being taken by a generation with the least savings. 10-Minute Delivery Psychology: How quick commerce is exploiting the "Impulse Buy" loop. Rent vs. Buy: Why the "American Dream" of home ownership is dying in Indian metros. WhatsApp Banking: Why Gen Z prefers chatting with a bot over visiting a branch. This is the ultimate breakdown of the "New" Indian consumer for founders, investors, and marketers. 👇 Discussion: Are you a Gen Z who refuses to buy a house, or a Millennial who thinks that's a mistake? Let us know your philosophy in the comments! #GenZvsMillennials #IndianEconomy #GenZSpending #IndianBusinessPodcast #StartupsIndia #AxisBank #NoBroker #Apollo247 #QuickCommerce #PersonalFinance #IBP #ThinkSchool #ai #2026 #youtube