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Overbuilding can quietly kill a startup — especially in HR tech. In this episode of Be Agile, Lillian Secelela Madeje founder of @niajiriplatform breaks down one of the most common (and expensive) startup mistakes: building too much too early. What started as an MBA project turned into an HR tech platform serving employers and career seekers across Africa. But along the way came hard lessons about product focus, monetization, and solving the right problem at the right time. In this episode, we explore: • Why trying to solve everything at once slows growth • Building tech as a non-technical founder • Employers vs career seekers — who should you build for first? • Monetization realities in African startups • Lessons learned from COVID, partnerships, and scaling If you’re a founder, product builder, HR professional, or developer, this conversation will help you avoid years of wasted effort and cost. 00:00 – Trailer 01:08 – Introduction & Setting the Context 03:48 – From Media to HR & Consulting 06:18 – How Niajiri Started as an MBA Project 08:28 – When the Project Became a Real Business 10:38 – Building Too Much, Too Early 12:23 – The Biggest Lesson: Focus on One Problem 13:58 – Employers vs Career Seekers 16:08 – Monetization Mistakes Founders Make 18:38 – COVID and the Founder Breaking Point 21:08 – Finding Revenue That Actually Works 23:08 – B2B vs B2C in African Markets 24:48 – Partnerships That Made Survival Possible 27:38 – The Invisible Support System 30:18 – Hiring and Managing Gen Z Talent 33:18 – Culture Over Cash 36:08 – Hiring for Values, Not Just Skills 38:28 – Letting Go as a Founder 41:18 – Why Side-Hustle Building Fails 44:28 – Exposure, Travel & Global Perspective 47:18 – You Don’t Have to Fit the Startup Stereotype 50:58 – The Lowest Emotional Point 55:18 – Separating Identity from the Business 57:48 – Advice for Non-Technical Founders 01:00:38 – Test Before You Build 01:03:28 – Final Founder Lessons 01:09:48 – Future of Work & Compliance 👍 Like, comment, and subscribe for more startup insights! 🌐 Learn more about us: https://ipfsoftwares.com/ 🌐 Connect with Grayson: / graysonjulius 📧 Contact: business@ipfsoftwares.com