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Think you know what it takes to run a successful pizza shop? After 25 years in the business and talking to over 700 owners, I’m busting the most dangerous myths holding you back from real profit. From the truth about delivery to why “everyone knows about us” is a dangerous lie, this episode is your no-nonsense guide to making your pizzeria thrive. 📌 If you need help growing your shop, visit: http://smartpizzamarketing.com/consul... Chapters 00:00 – Intro: 25 Years, 700 Owners, Countless Myths 00:24 – Myth #1: Delivery Is Dying & You Need 3rd-Party Apps 01:13 – Why Delivery Hiring Will Get Easier 01:37 – Myth #2: Social Media Alone Will Save You 02:29 – Why Word of Mouth Still Wins 03:18 – How to Build a Real Marketing Plan 03:38 – Myth #3: Lower Prices Bring Loyal Customers 04:20 – Proof That Full Price Can Sell Out Every Day 05:02 – If You Think You Need Discounts, Here’s the Real Problem 05:23 – Myth #4: “Everyone Knows About Us” 06:05 – Why 20 Years in Business Means Nothing to New Customers 06:24 – Myth #5: You Can’t Compete With Big Chains 07:08 – The Advantage Independents Have Over Franchises 07:51 – How to Instantly Improve Your Product 08:09 – Myth #6: Good Pizza Will Sell Itself 08:54 – Why a Great Product Still Needs Aggressive Marketing 09:14 – The Repeat Business Cycle You Must Master 09:33 – What Happens if You Just Wait for Customers 09:52 – Closing: Get Help & Stay Tuned for More