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Why the Middle Class Still Overpays for These 15 Luxury Brands Why do middle-class shoppers keep buying luxury brands even as prices skyrocket and quality stays the same? In this video, we break down 15 luxury and “accessible luxury” brands that millions of people still buy despite extreme markups. From Michael Kors and Coach to Louis Vuitton and Chanel, this investigation exposes how branding, logo status, and psychology matter more than materials or craftsmanship. You’ll learn how luxury pricing really works, why high prices actually increase demand, and how brands use entry-level products, outlets, and resale myths to keep buyers coming back. This isn’t about shaming shoppers — it’s about understanding how luxury brands are engineered to extract money from the middle class through status signaling and perception. If you enjoy honest breakdowns of luxury brands, consumer psychology, and the real value behind designer labels, this video is for you.