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Hello I'm Muhammad Agisni The New York City Taxi and Limousine Commission (TLC), created in 1971, is the agency responsible for licensing and regulating New York City's Medallion (Yellow) taxi cabs, for-hire vehicles (community-based liveries, black cars and luxury limousines), commuter vans, and paratransit vehicles. Understanding passenger behavior and operational performance is crucial for enhancing service quality, optimizing operational efficiency, and increasing customer satisfaction. Insights derived from this analysis can guide strategic decisions in areas such as scheduling, pricing, marketing, and service improvements. Goals To provide insights to stakeholders to assist in strategies or decision-making related to the following: Understanding trip distribution based on time and location to Optimize taxi fleet distribution. Understanding customer behaviour and preferences to enhance customer loyalty and satisfaction. Identifying fare revenue to analyses to maximize revenue by adjusting the price. Identifying tip behaviours that encourage passenger to pay tips.