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Boohoo and Patagonia made major announcements last week: Boohoo hired Kourtney Kardashian as their new "sustainability ambassador" while Patagonia is transferring its business to an NGO. Boohoo is a major fast fashion brand (aka unethical and not sustainable) while Patagonia has been focusing on doing better for years. The contrast between the two is quite representative of the extremes currently happening in the fashion industry. Let's look into it. 👉 WHAT I AM WEARING: Jewelry: https://bit.ly/2TngX9G *Knitted sweater (on sale): https://bit.ly/3f6ttsm *Lipstick (matte): https://bit.ly/3UuhJA7 👀 SEEN OR MENTIONED IN THIS VIDEO: Greenwashing (with concrete examples): • These fast fashion brands are greenwashing... How the fast fashion brand SheIn works: • Why SHEIN is a brand I will never recommen... 📽 MORE VIDEOS: My video series on building a capsule wardrobe: https://bit.ly/2WuSB2L New to the channel? Start with this playlist: https://bit.ly/3rBa5pC ✅ My FREE capsule wardrobe checklist: https://www.justineleconte.com/capsul... 💍 Shop my jewelry collection: https://bit.ly/2TngX9G (Ethically & sustainably made, with recycled Sterling silver & 24K gold) 👗 Shop my clothing collection: http://bit.ly/2YqAxEz (Yarns & fabrics sourced from the best European mills, production 100% in Europe) 💌 Register for my monthly newsletter (FREE): https://www.justineleconte.com/newsle... 🥰 WHERE TO FIND ME: Instagram: / justineleconte Facebook: / justinelecontefashion Pinterest: https://www.pinterest.de/jleconteberlin Twitter: / justineleconteo Business requests only: [email protected] 🎼 The music I use for my videos (free trial if you use this link)*: http://share.epidemicsound.com/snFtr ✂ MY FASHION DESIGN TOOLS*: https://amzn.to/2GMeAHy 🎬 MY VIDEO EQUIPMENT*: iPad: https://amzn.to/3e5qaOI Screen protector for iPad (which feels like drawing on actual paper!): www.paperlike.com/justine Pen for iPad: https://amzn.to/3AQoEK6 Main camera (newer version than mine): https://amzn.to/3k8iWNK Main camera objective: https://amzn.to/2P9KAN8 Small camera: https://amzn.to/3hzboSp Main microphone: https://amzn.to/3slAkjv Small microphone: https://amzn.to/3rmXx3e ************************** Legal disclosure: these links are affiliate links. There are here for you to see the products and prices. If you buy a product through these links, I get a small share of the price (without the product being more expensive for you). You don’t have to use those links. It is up to you :-) This video is not sponsored. #fastfashion #sustainablefashion #boohoo #shein