How To Use Pricing Options In Your Bids & Proposals скачать в хорошем качестве

How To Use Pricing Options In Your Bids & Proposals

I learned this from Blair Enns' book "Pricing Creativity". Absent context, it's impossible to know if a price is high or low. If you aren't providing pricing options in your bids, you are inviting the client to comparison shop. This might be the reason why clients "ghost" on you or why you are not winning new work. Try this technique and include pricing options in your next estimate. In this episode Chris explains how you should drop a price anchor when talking about pricing to your clients. When a client asks you for a quote you usually just give them one option. WRONG. Give them 3 options. If you only give them one option then they’re going to shop around and ask other people for their quotes. Why not let them shop around your options? You want to give them a more expensive option that includes a lot more than they want, a most popular option which is what you really want them to get because it’s the best value, and the least expensive option which is not enough for what they’re trying to achieve. This will lead them to the middle option. Pricing Options Summary: 1. White Glove (most expensive and bespoke offering), essentially, you do everything 2. Most Popular (the most likely option the client will pick) 3. DIY (you consult and advise, and the client does the work) Learn more about our Business Bootcamp, designed to help you attract the right clients and grow your business: https://ftris.me/zZxGE7F This clip is taken from a weekly call with our Pro Group. Click here to learn more: http://bit.ly/Futur-Pro Purchase Pricing Creativity: https://www.winwithoutpitching.com/pr... === 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklist Essential Design Books: https://bit.ly/futur-design-books Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — AFFILIATE LINKS* 🙏 Support The Futur by purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Skillshare: https://skl.sh/34z8qVj Epidemic Sound: http://share.epidemicsound.com/thefutur Artlist: http://bit.ly/2uWdna7 Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Cinematography– Ricky Lucas, Jona Garcia Live Editor– Jona Garcia Editor– Ricky Lucas, Alex Burlui Social Team: Elle Money, Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic Futur theme song— Adam Sanborne