Leland Maschmeyer: Building a brand in a company vs. an agency скачать в хорошем качестве

Leland Maschmeyer: Building a brand in a company vs. an agency

Leland Maschmeyer discusses the differences in building a brand in a company vs. an agency and how agencies can better equip their clients to build successful brands. Leland is a co-founder, chief officer, designer, and World Economic Forum Young Global Leader. He co-founded COLLINS in 2008, the globally renowned strategy, design and communications firm with a focus on innovation at scale. In 2016, he joined Chobani as its first chief creative officer, later becoming its chief brand officer where he was instrumental in their shift to a culture of innovation This video is an excerpt from One More Question 📻 if you want to listen to the full episode go here – nwrk.co/omq-leland === 👉 Subscribe and don’t miss out: http://nwrk.co/YT Are you interested in building a brand people care about? Check out all our courses here: http://nwrk.co/MTC 🎙 One More QuestionPodcast: https://nwrk.co/omq ✍️ The Nicework Blog: https://nwrk.co/blog Visit our website: http://www.nicework.co.za — Are you still old school? Send us some post: Office 107, Second Floor, WeWork, The Link, 173 Oxford Road, Rosebank Johannesburg, GP 2196 If we weren’t in the middle of a pandemic we would say pop in for a cup of tea. But right now…please don’t. — Host: Ross Drakes Guest: Leland Maschmeyer Nicework team: Anri Coetzee, Jason Tuohy, David Hillier, Shannon Davis, and Andrea Jonker Nicework Theme Music: Audio Militia https://www.audiomilitia.com/ Music by David Cutter https://www.davidcuttermusic.com