The $50 Billion Mistake That Killed BlackBerry скачать в хорошем качестве

The $50 Billion Mistake That Killed BlackBerry

The $50 Billion Mistake That Killed BlackBerry In 2007, BlackBerry controlled nearly half the smartphone market in America. Business executives, government officials and even President Obama relied on BlackBerry. At its peak, the company was worth over seventy billion dollars. By 2016, its market share had fallen to nearly zero, wiping out more than fifty billion dollars in shareholder value. But here's what most people get wrong about BlackBerry's collapse. They think the iPhone killed BlackBerry. It didn't. BlackBerry killed itself with one catastrophic decision that seemed smart at the time but ended up destroying the entire company. And the scary part? The exact same mistake is happening right now in industries you care about. Subscribe for more Business Failure breakdowns, Marketing Disaster and Brand Strategy. In today's video we look at The $50 Billion Mistake That Killed BlackBerry. Click Here to Subscribe:    / @vikashkumar-xw7qh   #BlackBerry #BusinessFailure #InnovatorsDilemma