The story of cycling brands скачать в хорошем качестве

The story of cycling brands

Every cycling brand starts with the same story: a pain point, an aha moment, and a kit that promises to change your ride forever. But is it really that simple? In this video, we dive into the origins of brands like Rapha, Pas Normal Studios, Gobik, Café du Cycliste, PedalED, Castelli, and Assos — and explore how they've turned personal pain points and garage-born ideas into global empires. We’ll look at how legacy brands like Assos and Castelli paved the way, how newer brands put storytelling at the core of their identity, and why this "pain point myth" has become the blueprint for building cycling’s hottest labels. Is it genuine inspiration — or just marketing copywriting at its finest? Let’s find out. 👇 Drop your thoughts in the comments: Which brand story do you believe? Which one feels the most authentic to you? Don’t forget to like, subscribe, and join us for more deep dives into the brands and cultures shaping cycling today. References & Sources "Rouleur: Weaving success in the heart of Spain: How Gobik went from humble beginnings to the WorldTour stage" — Rouleur Magazine, 2024–2025 "Gobik official website and brand history" — gobik.com "Café du Cycliste Audax Collection Review" — Rouleur, 2025 "Pas Normal Studios Brand Story" — Pas Normal Studios official site and interviews "Rapha: A Brief History" — Rapha.cc and various brand interviews "Assos company history" — assos.com and media archives "Castelli brand history and innovations" — castelli-cycling.com "PedalED: Brand Story" — pedalED official site and interviews "Road.cc feature: Gobik in style — the coolest new summer cycling clothing from Spanish innovators" — road.cc, May 2024 "Cyclingnews: Tour de France team kit roundups" — Cyclingnews, 2025 "Cyclist: Get to know the 7 new jerseys at the Tour de France 2025" — Cyclist Magazine, 2025