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Graphic Packaging International has continued to perform throughout recent challenges even though, like most businesses in the world, it has had to adapt along the way. Making significant investments in its UK team and its UK operations, which consist of nine sites throughout the UK, the Company is laser-focused on delivering high levels of service to its customers. Packaging News spoke with Eloise Patterson, Head of Sales Convenience, EMEA about overcoming challenges, the benefits realised from the acquisition of AR Packaging in 2021, and the fibre-based packaging innovations now available to its customers. To learn more about Graphic Packaging and its range of sustainable fibre-based packaging solutions, visit www.graphicpkg.com.