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Web Analytics Terminology

Lesson 2.2 Web Analytics Terminology In today’s video, we define common Web Analytics terms Here are the terms that we define: Analytics – Information resulting from the systematic analysis of data and statistics JavaScript – Programming language that makes web analytics possible Tracking Code – The JavaScript code that sends data to Google Cookies – How your browser helps websites remember you First party cookie: personal data only accessed by domain Third party cookie: personal data accessed by multiple domains Filters – Limit the data that makes it into Google Analytics Account – Where each company (or business unit) stores their data Web Property – Each domain name (or app) you would like to track uniquely View (formerly Profile) – A specific way of looking at a web property Interface – Where we view our analytics reports and settings Basic Metrics in Google Analytics Interface Sessions (formerly Visits) – When someone visits your website or app for a specific amount of time (default is 30 minutes) New Sessions – A new session occurs when a Google Analytics cookie is set for the first time Returning Sessions – A returning session means that the visitor cookie has been set previously Users (formerly Visitors or Unique Visitors) – A user is counted by the number of unique cookies that have been seen over a specified period of time Pageviews – The number of times that a page has loaded and data was sent to Google Analytics Session Duration (formerly time on site) – The time between your first pageview and your last pageview (as long as it is within 30 minute session window) Bounce Rate – The Number of sessions where a user views only one page (They came, they left) Goals – Teaching Google Analytics the purpose of your website E-Commerce – Tracking the selling of products online There are many more terms that we will learn as we dive into Google Analytics, but these are the ones we need to know while starting out. Want more tips and tricks on Analytics, SEO, PPC and more? Head over to http://bit.ly/J_YT Want to take your Analytics skills to the next level and be Google Analytics Certified? Check out our course here http://bit.ly/AnalyticsCourse_YT Want to master PPC, get more in-depth learning and be Google Adwords Certified? Check out our course here http://bit.ly/PPCCourse_YT