Miss Grass: A Community to Brand Masterclass ft. Kate Miller скачать в хорошем качестве

Miss Grass: A Community to Brand Masterclass ft. Kate Miller

Trust….. The most under-recognized tool to guarantee brand loyalty. The Cannabis industry is no different than others when building a brand. Build trust, then leverage that trust via first-person data to create a product tailored toward your customer. Miss Grass has done this exceptionally. Starting as an Online Community, gathering 90K emails, and then using the data from the community to deliver a product that meets their needs and interests. This week, we sat down with Kate Miller, Co-Founder & CEO of Miss Grass to discuss the following: • How to convert an online Community to a brand • Brand iteration • Importance of terpenes combinations for consistency • Using first party data to drive decisions 00:00 Introduction and Guest Introduction 01:27 Guest's Background and Journey into Cannabis 03:34 Building the Brand and Community 05:50 Product Development and Market Strategy 10:40 Challenges and Successes in Branding 15:25 Understanding Consumer Preferences 17:05 Addressing Women Consumers in Cannabis 20:46 Product Formulation and Terpene Profiles 23:48 The Role of a Turk Queen in Cannabis Production 24:15 Challenges of Cannabis Production Across Different States 25:02 The Importance of Strain Diversity and Quality in Cannabis Production 25:24 The Evolution of Miss Grass and Building Equity Around Genetics 25:40 The Challenges of Establishing a Consistent Brand in the Cannabis Industry 26:03 The Journey of Launching in New York 27:25 The Smoothest Operating State for Cannabis Business 28:43 The Possibility of a Mr. Grass Brand 29:18 Future Collaborations and Partnerships for Miss Grass 29:55 The Focus of Miss Grass After Launching in New York 30:42 The Expansion of Miss Grass to Other States 31:29 The Process of Launching in a New State: Arizona 33:11 Strategic Decision on Product Lines in Different States 34:41 The Most Expensive Lesson in the Cannabis Industry 35:02 Dream Smoking Session with Iconic Figures 35:37 The Potential of Starting Another Startup Outside Cannabis Industry 36:26 The Future Accomplishments of Miss Grass 37:22 The Right and Wrong in Starting in the Cannabis Industry 40:45 The Next Big Trend in the Cannabis Industry Guest Links:   / missgrass     / kdebz     / missgrass   https://missgrass.com/ Follow us: Our Links. At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. 8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here: https://www.8threv.com/monthly-report/ 🎥 YouTube: The Dime 📸 Instagram: The Dime 🐣 Twitter: Bryan Fields, Kellan Finney