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In this episode of the Glow Podcast, host Taylor Logue sits down with Trisha Bertelson from IV Nutrition to explore the growing demand for functional medicine and the unique role IV Nutrition plays in preventative wellness. Trisha shares her journey through franchise development, the rewarding experience of helping others optimize their health, and how IV Nutrition is expanding to meet the rising consumer interest in proactive healthcare. The conversation covers the brand’s customized health solutions, the importance of vitamin optimization, and the company’s rapid growth—including plans for international expansion. Trisha also highlights the collaborative nature of their franchise model and how supporting franchisees is central to delivering community-driven health services. If you're curious about functional medicine, IV therapy, or the business behind health-focused franchises, this episode offers an insightful look behind the scenes. Key Takeaways: IV Nutrition provides personalized health solutions beyond simple hydration Demand for functional medicine has surged since COVID An estimated 92% of Americans have at least one vitamin deficiency IV Nutrition is rooted in preventative healthcare principles The franchise model helps bring wellness services into local communities Trisha supports franchisees throughout their ownership journey The company is expanding rapidly with international ambitions Services include blood work, vitamin optimization, and ozone therapy Franchisees are encouraged to contribute ideas and innovation Relationship-building is a key part of Trisha’s role Notable Quotes: “We want to keep you in the green.” “We don’t accept insurance.” “We will never be aesthetic.” Chapters: 00:00 – Introduction to IV Nutrition 01:13 – Understanding IV Nutrition’s Offerings 02:51 – The Shift Towards Functional Medicine 05:14 – IV Nutrition’s Growth and Expansion 06:23 – Unique Aspects of IV Nutrition 08:53 – Innovative Therapies and Treatments 10:40 – Franchise Development and Growth Goals 12:30 – The Franchisee Experience 15:08 – Collaboration and Innovation in Franchising 18:58 – The Rewards of Helping Others Connect with IV Nutrition: IV Nutrition Instagram: / iv.nutrition IV Nutrition Website: https://ivnutrition.com/