The Brand Consistency Myth: How to Scale Creative Without Losing Your Identity with Justin Rashidi скачать в хорошем качестве

The Brand Consistency Myth: How to Scale Creative Without Losing Your Identity with Justin Rashidi

In this episode of How I Grew This, host Amanda sits down with Justin Rashidi, Co-Founder and Head of Strategy at SeedX, Inc., alongside co-host Adam, to explore how to build sustainable growth engines, navigate the shifting search landscape powered by AI, and measure marketing efforts with precision in a world of constant platform changes. Chapters: [00:00] Intro [00:46] Welcome to How I Grew This with Justin Rashidi [01:26] What Justin Does at SeedX and His Role [05:49] Focus on Strategy Fundamentals Over Fleeting Tactics [08:19] Maintain Consistent Messaging Across All Citations for LLM Visibility [09:44] Why Traditional SEO Multi-Persona Strategies Don't Work with LLMs [11:21] Search is Evolving: From Informational to Transactional [12:14] How Reddit Gaming and Platform Manipulation Get Deemphasized [15:25] The State of Paid Media: Platforms Getting Smarter and More Expensive [19:02] Why You Need 200 Ads, Not 2: The Modern Advertising Reality [20:25] New Creative Concepts Beat Iterating on Winners [21:05] AI as a Cost-Saving Tool for Video and Creative Production [23:38] The Future of AI in Advertising: Creating New Paradigms, Not Replicating the Past [26:06] Measuring LLMs: The Challenge of Attribution in AI-Powered Search [27:23] Why Most Marketers Lack Data Science and Financial Literacy [30:08] Platform Attribution vs. True Incrementality: The Reality Check [33:21] What AI Actually Does Well: Reporting, Workflows, and Data Processing [34:36] AI Implementation Success: Process Replacement Over Hype [36:56] The Crawl, Walk, Run Strategy for Safe AI Rollout [38:21] Key Takeaways: Finance, Data Science, and Partnership with Your CFO Connect with the team: 👉 Justin Rashidi on LinkedIn:   / justin-rashidi   👉 SeedX on LinkedIn:   / seedx-inc   👉 SeedX Website: https://seedx.us/ 👉 Amanda Vandiver on LinkedIn:   / amandavandiver   👉 Adam Landis on LinkedIn:   / adlandis   👉 Branch on LinkedIn:   / branch-metrics   👉 Branch Website: https://www.branch.io/ You can also listen to our podcast here: 👉 Apple - https://podcasts.apple.com/us/podcast... 👉 Spotify - https://open.spotify.com/show/5t4JYyN...