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Marketing 201 (GNet Workshop) — Thore Weber breaks down how organic bookings work in 2026 and the real differences between: SEO (Search Engine Optimization) → get found AEO (Answer Engine Optimization) → get trusted GEO (Generative Engine Optimization) → get recommended by AI Search isn’t just “blue links” anymore. Today, customers get AI summaries, instant answers, voice results, and map-first visibility—often before they ever click a website. This session shows ground transportation operators how to build a practical “triple-stack” strategy that improves discoverability across Google, featured snippets, and AI assistants. What you’ll learn ✅ Where organic reservations actually come from (and what matters most) ✅ Why Google Business Profile is your #1 discovery engine ✅ How to build airport pages + corridor pages that rank and convert ✅ How to structure FAQs so Google can extract and feature your answers ✅ How AI search works (RAG: retrieval + synthesis + citations) and what content AI trusts ✅ The “boring clarity” assets that get cited: policies, pickup instructions, fleet tables, pricing transparency ✅ A simple action plan you can start today Quick action plan (do this now) Audit your Google Business Profile (services, hours, service area, photos, reviews) Upload 10+ high-quality photos (fleet, interiors, chauffeurs, airport pickup) Create 1 airport landing page with pickup instructions + fleet options + pricing clarity Add 10–20 FAQs using an H2 question + 40–80 word answer format Publish a fleet capacity table (passengers + luggage) Complete your GNet Connect profile (locations, services, fleet, documents) 📍 Meet us at the CD/NLA Show in Las Vegas (March 1–3) • Visit us at Booth #43 • Join the GNet Users Group Session: March 1 at 10:15 AM (RSVP link coming soon) 🔗 Learn more about GNet Connect: complete your profile to improve partner visibility and AI discoverability. https://connect.grdd.net/ 👍 If you found this useful, please like, subscribe, and share with another operator. https://blog.grdd.net/marketing-201-f...