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What happens when you dedicate 30 years to senior living—and realize the system isn’t built to deliver the care residents truly deserve? In this episode, Stacey Clark, RN—co-founder of Virtuous Senior Living and Nested Story Assisted Living—shares the journey that began at just 15, volunteering in a senior living community by playing piano and singing for residents. That moment sparked a lifelong calling. Stacey rose from part-time staff member to nurse, nursing director, and executive director at The Fountains, where she served for nearly 20 years. She later stepped into a national leadership role overseeing senior living communities across the country—and that’s when the truth became impossible to ignore: quality care lives and dies with the team, and with leaders who build real trust. After years of reflection and hard conversations, Stacey made a bold leap. She launched her own company, landed her first client within three months, and walked away from her corporate career to build a better model of care. In this conversation, Stacey breaks down what it really takes to build a team you can trust, why “hire for heart” changes everything, and how better resident care starts with caring for the people doing the work. This episode is for anyone who believes senior living can be better—and is ready to lead the change. Episode Highlights 00:00 Intro 01:03 Meet Stacey Clark: Senior Living is in Her Blood 01:46 The Happy Hour Spark: From Talk to Action 03:17 Virtuous Senior Living: Doing the Right Thing on Purpose 05:58 The People First Standard: What Corporate Got Wrong 08:31 Hiring for Heart: The Culture Filter That Changes Everything 15:17 Nested Story: Building a Boutique Home Where Care Feels Personal 16:36 The Property Twist + The Yes: How the Dream Got Funded 21:15 Brand, Story, and Meaning: Creating a Place That Feels Like Family 36:34 Leadership + Partnership: How Stacey and Jamie Make It Work 40:15 The Hard Parts: Staffing, Loss, and Carrying the Weight 42:31 Lessons Learned: Systems, Growth, and What She’d Do Differently 46:29 weVENTURE + Support: Don’t Build Alone 49:57 Final Advice: Don’t Wait, Stay Humble, Make Memories Get Connected Stacey Clark, RN Co-founder of Virtuous Senior Living and Nested Story Boutique Assisted Living Websites: https://virtuoussl.com, https://nested-story.com Instagram: @virtuousseniorliving @nestedstory Glam: @darcymmcollective | https://linktr.ee/darcymm Podcast Brand + Production: @hokudesigngroup | https://www.hoku.design Podcast location: @harbourhouseoceanfront | https://www.harbourhouseevents.com/ Intro location: @makeupbydarcymm Studio | https://linktr.ee/darcymm Video + Photography: @imagineakira | https://www.hoku.design Episode Sponsors This episode of HerStory is made possible by Valley Bank and Harbour House Oceanfront Venue. Valley Bank is your local business banking partner—here to help you start, grow, and scale with confidence. Their new Melbourne branch brings over 100 years of combined local banking experience right to your neighborhood, because your ambitions deserve a team that truly knows your story. From tailored lending to everyday banking, Valley Bank is invested in helping your business thrive. https://www.valley.com/business Looking for a dreamy beachfront venue? Harbour House in Indian Harbour Beach is Florida’s premier private oceanfront destination for weddings and special events. Nestled right on the sand, their all-inclusive packages, warm family-style service, and luxury amenities make every beachside celebration effortless and unforgettable. https://www.harbourhouseevents.com/ Become a Sponsor: Contact Kathryn Rudloff at krudloff@fit.edu. About weVENTURE Women’s Business Center weVENTURE Women’s Business Center supports entrepreneurs and small business owners at every stage of their journey through education, mentorship, consulting, and access to a powerful network of resources. Their mission is to strengthen the local economy by helping businesses launch, grow, and thrive. https://www.weventure.org Instagram: @weventurewbc LinkedIn: / weventure About Host Darcy Manning Darcy Manning is the founder of THE DARCYMM COLLECTIVE, a top-rated luxury beauty agency serving Central Florida. She specializes in bridal beauty, business portraits, and private makeup lessons designed to elevate confidence through expert artistry. https://linktr.ee/darcymm Facebook/IG: @makeupbydarcymm @darcymmcollective About Host KyAlea Monma KyAlea Monma is the founder of HOKU Design Group, an award-winning, full-service brand and media design agency recognized by USA Today and DesignRush for excellence in brand storytelling. With a deep understanding of both strategy and human connection, she helps founders lead with clarity and build impactful brands that bridge humanity and the digital world—and truly move people. https://www.hoku.design LinkedIn: / kyalea Facebook/IG: @hokudesigngroup