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Spring football has failed before — so why could it finally work now? At Super Bowl Radio Row, former NFL and college coach Rick Neuheisel breaks down the future of the United Football League (UFL), why financial backing and TV partners matter, and why there’s still massive demand for football year-round. Neuheisel explains: Why the UFL could succeed after the USFL–XFL merger The role of investors like RedBird Capital and major broadcast partners Why spring leagues give players another path back to the NFL How NIL and the open market changed college football Why collective bargaining may be coming to college sports His reaction to the Bill Belichick Hall of Fame controversy If football is America’s biggest content machine, this conversation is about what the next version of the sport’s business model looks like. Subscribe to Front Office Sports for more conversations at the intersection of sports, business, and culture. Chapters: 00:00 Rick Neuheisel joins Super Bowl Radio Row 00:30 Why spring football struggled in the past 01:00 The financial backing behind the UFL 01:40 Spring football as a real NFL pipeline 02:20 Coaching philosophy & player opportunity 02:55 Why UFL feels different from college & NFL 03:30 NIL and the open market problem in college football 04:20 The soul of college football & fan loyalty 05:15 Bill Belichick Hall of Fame “snub” 06:00 Can coaches help grow spring football fandom? 06:40 Building an immersive fan experience 07:35 Why football still resonates in America