Jay Gilbert: Build Fans, Not Followers | MM Podcast скачать в хорошем качестве

Jay Gilbert: Build Fans, Not Followers | MM Podcast

▶ Want to GROW your fanbase? Start here: https://masterclass.modernmusician.me... ▶ Want to get 1:1 COACHING with our team? Apply here: https://apply.modernmusician.me/apply... Jay Gilbert is a veteran music-industry executive turned independent strategist and creator. After years on the road as a musician, he held leadership roles at Universal Music, Sony, and Warner—most notably as VP of New Media & Online Marketing at Universal Music Enterprises—before co-founding the consultancy Label Logic. Today he publishes the influential Your Morning Coffee newsletter, co-hosts multiple industry podcasts, guest-lectures at UCLA, USC, and Columbia, mentors through GrammyU, and continues his creative work as a photographer and educator, helping artists and teams navigate a fast-changing, digital-first music business. From AI and algorithms to old-school storytelling, Jay breaks down what actually works now in music marketing—and how indie artists can build community, momentum, and sustainable revenue without selling their soul. Key Takeaways • Build true fans, not vanity metrics: Turn audience insights into a compelling narrative and consistent engagement across platforms and live shows. • Monetize beyond streams: Use premium merch/vinyl, live experiences, memberships, and sync to create multiple, fan-aligned revenue streams. • Decide with data (and smart AI): Read platform analytics, run simple tests, and double-down on what moves the needle—plus where AI tools really help. Chapters 00:00 Introduction to Jay Gilbert and His Journey 02:02 Challenges Faced by Artists Today 05:52 Creating Quality Music in a Competitive Landscape 10:51 Advice for Emerging Artists 13:59 Building Connections and Community 18:53 The Importance of Engagement and Live Interaction 26:14 The Pillars of Music Success 26:51 Monetization in the Music Industry 31:39 Exploring Revenue Streams 37:18 The Importance of Narrative 40:12 Understanding Your Audience 44:04 Lifelong Learning in Music Business PODCAST INFO: Podcast website: https://www.modern-musician.com/podcast Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/6XZR7co... SOCIAL: Instagram:   / modernmusicianofficial   Facebook:   / themodernmusician   X:   / _modernmusician   TikTok:   / modernmusicianofficial