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Manchester United's executive leadership has seen a seismic shift from the Ed Woodward era to the arrival of Omar Berrada. But what are the fundamental differences in their approaches, and how will this impact the future of the Red Devils? In this in-depth analysis, we break down the contrasting philosophies of Ed Woodward, known for his commercial prowess, and Omar Berrada, the football operations expert brought in by INEOS. We'll explore: Woodward's Legacy: The focus on commercial revenue, the 'playing performance doesn't impact commercial' quote, and the lack of on-pitch success during his tenure. Berrada's Vision: His belief that on-pitch success underpins commercial growth, his strategic approach to player acquisitions and wage structures, and his immediate priorities for the club's footballing and infrastructure future (Carrington, new stadium). The INEOS Influence: How Sir Jim Ratcliffe's stake and vision have driven this change in leadership. Omar Berrada's Blueprint: Ending the Ed Woodward Legacy at Man Utd Impact on Transfers & Strategy: How Berrada's background at Manchester City is expected to shape United's transfer dealings and overall sporting direction. Fan Expectations: Why Berrada's appointment offers renewed hope for Manchester United fans. Don't miss our breakdown of why this CEO change could be the most significant step in Manchester United's journey back to the top. #manutd #ManchesterUnited #MUFC #EdWoodward #OmarBerrada #FootballCEO #SirJimRatcliffe #INEOS #PremierLeague #FootballBusiness #TransferNews #OldTrafford #RedDevils #FootballAnalysis