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(7 Sep 2023) KENYA TRACTORS SOURCE: ASSOCIATED PRESS RESTRICTION SUMMARY: LENGTH: 4:47 ASSOCIATED PRESS Njoro, Nakuru, Kenya - 22 August 2023 1. Various of Peter Mungai a tractor owner, who has just received a request to plough a farm using Hello Tractor app, pointing out directions on his mobile phone to his tractor driver 2. Various of tractor en route to farm 3. Various of tractor ploughing field at farm 4. Various of farmer Simon Macharia watching ploughing 5. Macharia looking at app on phone 6. SOUNDBITE (Swahili) Simon Macharia, farmer: "The reason why we use the Hello Tractor app is because of the advantages it has. The first advantage is that it is fast, which means you can do it before the rain. When you call them the work is done quickly, enabling you to plant the crops on time. And the second one has to do with the yield because when you plant on time the produce increases compared to before, when you delayed it. When you start looking for tractors it takes time and then you find it has already rained. You want to plant during the dry season but you are forced to plant after the rain, which decreases the yield." 7. Set up of Mungai 8. SOUNDBITE (English) Peter Mungai, tractor owner: "I own four tractors and I normally use the Hello Tractor gadget to monitor my tractors and it has become so easy for farmers to reach me." 9. Mungai in field 10. SOUNDBITE (English) Peter Mungai, tractor owner: "We are making money, double the profit we used to get before we were introduced to Hello Tractor." 11. Various of tractor ploughing the farm ASSOCIATED PRESS Nairobi, Kenya - 17 August 2023 12. Various of Rispa Meliza, digital head of sales and marketing at Hello Tractor 13. SOUNDBITE (English) Rispa Meliza, Digital head of sales and marketing at Hello Tractor: "So, through the mobile application, not only do farmers get connected to mechanisation services but also tractor owners have the opportunity to monitor the performance of their tractors as their tractors go out to service farmers." ASSOCIATED PRESS Nairobi, Kenya - 24 August 2023 14. Various of Felix Okech, Head of Refugee and Relief operations, Kenya, WFP (World Food Programme) 15. SOUNDBITE (English) Felix Okech, Head of Refugee and Relief operations, Kenya, WFP (World Food Programme): "As more and more farmers embrace technology, the cost of food production will actually go lower, the amount of food produced should increase as we also embrace good practices in post harvest production of food commodities. The challenge of food insecurity in Kenya could actually be addressed." ASSOCIATED PRESS Njoro, Nakuru, Kenya - 22 August 2023 16. Various of tractor ploughing field LEAD IN: A mobile phone app is helping farmers increase crop yields in Kenya. "Hello Tractor" links farmers with tractor owners and is resulting in more efficiently ploughed fields and farmers not forced to rely on manual labour. The World Food Programme says it hopes the app will help ease food insecurity in the country. STORYLINE: Tractor owner Peter Mungai has just received a message from a farmer who needs a field ploughing. The request has arrived via an app called Hello Tractor. Mungai, who owns 4 tractors, points out the location to one of his drivers who is quickly on his way to the farm. Approximately 60% of the African population depends on agriculture to make a living. However crop production lags behind the rest of the world. One of the main reasons for this is because most of the work is done manually. This is leading to a higher yields. Find out more about AP Archive: http://www.aparchive.com/HowWeWork Twitter: / ap_archive Facebook: / aparchives Instagram: / apnews You can license this story through AP Archive: http://www.aparchive.com/metadata/you...