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AI is forcing businesses to change fast — but most are getting it wrong in one of two ways: they’re terrified of AI… or they try to use it for everything. This clip lands the middle ground: start with real pain points, test in an R&D way, and keep experts in the loop. In this conversation, Bastian Epskamp (BE Innovations) and Chris Sinclair unpack what’s happening inside companies right now: teams under pressure, leaders chasing efficiency, juniors getting squeezed, and a growing temptation to replace product + UX with “generic AI”. Bastian’s take is blunt: ✏️ AI works best as a junior assistant — promising, fast, but needs checking ✏️ The risk isn’t AI itself… it’s AI slop when no one is validating the output ✏️ Businesses should use AI to remove repetitive tasks and connect insights across systems (a practical customer service example is discussed) ✏️ Product, UX, and engineering skills are starting to blur, so staying relevant means learning AI workflows, not avoiding them We also hit a big question for people entering the market: if some leaders say “prove AI can’t do the job before we hire”, how do juniors compete? The answer: show what you’ve built, even if it’s messy — and learn how to prompt properly, since structure still changes outcomes. The final takeaway is a really useful reframing of creativity in the AI era: creativity isn’t just “pretty ideas” — it’s diverse roles + perspectives connecting the dots (design, product, sales, finance). AI can help, but humans still drive the angles that matter. Comment with your situation: Are you in a business that’s avoiding AI, overusing it, or trying to find the middle? Subscribe for more practical AI + product/UX clips.