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How Frozen Food Fits Modern Lifestyles

Frozen food is more relevant than ever—offering convenience, affordability, and quality that match today’s consumer priorities. But how can brands, retailers, and manufacturers fully tap into this opportunity? In collaboration with the British Frozen Food Federation (https://bfff.co.uk), this Vypr webinar explores how frozen food fits into modern lifestyles, backed by exclusive consumer insights and industry expertise. 🎙️ Panelists: Rupert Ashby – CEO, British Frozen Food Federation Gareth Thomas - Frozen Category Director, Iceland Christa Bloom-Burrows - Brand Director at Westbridge Foods, Co-Founder, Biff’s Plant Shack Debbie Davies – Founder, Contigo Management Ben Davies – Founder, Vypr 🔍 Key topics include: ✔️ How consumer attitudes towards frozen food are evolving ✔️ The role of affordability, health, and sustainability in frozen food choices ✔️ Opportunities for brands to drive category growth 📥 Download our latest report with BFFF for even deeper insights: 🔗 https://vyprclients.com/spotlight-on-... Try Vypr for Free - https://vyprclients.com/free-steer/ Ask a question to the Vypr community, and discover what your target customers think of your brand and products. 💡 Stay ahead of shifting consumer trends—watch now and discover the future of frozen food!