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In this video, Arnout Hellemans explains how AI and new technologies are transforming the search engine landscape. Discover the impact of voice search, chatbots like ChatGPT, and new search interfaces that are radically changing user experience. Whether you're a business owner or an SEO specialist, these insights are a must-watch! Learn how to adjust your SEO strategy for the future and which free tools you can start using right away. Don’t miss the chance to stay ahead in the digital world! 👍 Don’t forget to subscribe for more SEO tips and trends. And visit our website for more information: www.doublesmart.nl #seo2024, #AIandSEO, #digitalmarketingtips, #voicesearch, #FutureOfGoogle, #searchengineoptimisation, #marketingtrends, #aiforbusiness, #seostrategy, #freeseotools Timestamps: 00:00:39 - Introduction and opening 00:01:50 - Presentation in Bucharest and audience experiences 00:05:07 - The future of Google and AI in search behavior 00:12:15 - The importance of citing sources in AI overviews 00:17:40 - User signals and determining relevance 00:23:30 - Practical SEO tips for SMBs 00:30:45 - Creative approaches to digital PR and content marketing 00:38:10 - The role of marketing teams and internal collaboration 00:46:50 - How to optimize for the customer journey 00:53:20 - Closing and key takeaways