Reynolds American Employee Recognition and Appreciation Project скачать в хорошем качестве

Reynolds American Employee Recognition and Appreciation Project

As the COVID-19 pandemic turned the world upside down, Reynolds American moved steadily forward with its core business, serving customers in that changing world. Staying true to their roots as they have for 145 years, Reynolds first thought about their employees, as their philosophy long has been “employees first.” While businesses of every size were dealing with uncertainty, Reynolds American calmly put together a prompt and focused plan to send employees a message that said, first and foremost, we care about you. How are you doing. It was a complicated project, requiring swift turnkey strategy and management of a myriad of creative and logistical details. So, Reynolds American turned to a tried and true services partner, Excalibur Direct Marketing, based in Winston-Salem, as they have for its 48-year history. And Excalibur Direct Marketing performed. Collaborating diligently, daily and hourly, with Reynolds American’s management leaders, the project was conceived, designed, created, packaged, assembled and shipped to more than 4,100 employees all over America. From start to finish in less than 30 days. Reynolds American’s decisions about what to send employees was as thoughtful as the decision to do it. Using Buie’s Market, they sourced 11 local food products--another way of saying that they always have cared about the local economy and still to. The attractive shipping containers carried these products, face masks and a personalized Thank You note safely to each home. Excalibur Direct Marketing worked seamlessly with key contacts at Reynolds American to make sure we fully understood the objectives, product delivery timelines and challenges associated with this unique and complex fulfillment project. Feedback from employees and management at Reynolds American has been extremely positive and impactful. We thank Reynolds American for “staying local” and inviting Excalibur Direct Marketing to help them make a meaningful difference! #staylocal #buylocal #employeesfirst