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In this episode of ‘We Built This Business’ we talk with Paul Mort. Paul is a powerhouse in the coaching world, helping married businessmen reclaim their lives, build resilience, and grow with purpose. He shares his full journey—from getting fired and battling addiction to building a movement and publishing a best-selling book. This episode is raw, unfiltered, and packed with real lessons about business, mental health, and handling criticism in the public eye. HIGHLIGHTS 00:00 - Who Is Paul Mort and Who Does He Coach? 02:23 - How a £12 Tony Robbins Course Changed My Life 03:55 - Why I Started My First Business After Losing 4 Stone 07:02 - How a Car Crash Exposed My Broken Business Model 08:01 - Building a 100-Member Bootcamp Paying £100 a Month 09:22 - Why Criticism Is the Cost of Success (and How I Handled It) 11:07 - Turning My Bootcamp Model Into a Franchise 15:53 - What Happened When I Hit Rock Bottom in 2014 18:02 - How One Course in California Woke Me Up 19:39 - The Viral Video That Changed My Life (15M Views!) 21:26 - How I Learned to Laugh at Online Trolls and Criticism 23:21 - Can You Turn Hate Comments Into Content Gold? 27:04 - How I Built a Life Coaching Business That Actually Works 34:22 - Why Live Events Are My Secret to Business Longevity 37:31 - The Brutal Truth About Writing My Book ‘Upgrade’ 43:21 - I Spent £10,000 on an App That Failed – Here’s What I Learned 47:00 - Why Popularity Doesn’t Equal Profitability 51:29 - Email Marketing Still Beats Social Media – Here’s Why 55:54 - How I Won UK Master Coach of the Year – Twice PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We discuss how they started, their business challenges, successes, failures and everything in between. Running a business is hard work so why not learn from business owners who are currently building or who have built a business. VALUABLE RESOURCES Guest Website – https://paulmort.uk Host Website – https://beacons.ai/wbtb Paul's Book “Upgrade” – Available at Waterstones, WHSmith, and Amazon EPISODES TO CHECK OUT NEXT Episode 4 - How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie Episode 5 - How I Built a Global Tech Events Business and Thrived in the Pandemic - Johnny Edser Episode 6 - How I Built a Digital Marketing Business and How I Exited - Alex Minchin ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page - / daniel-osullivan-70452028 Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website - https://beacons.ai/wbtb Podcast Linkedin Page - / we-built-this-business-podcast Podcast Instagram Page - / webuiltthisbusiness Facebook Page – We Built This Business Podcast