The Briefing: The Doctrine of Foreign Equivalents: What It Means for Your Brand скачать в хорошем качестве

The Briefing: The Doctrine of Foreign Equivalents: What It Means for Your Brand

You came up with a clever brand name in a foreign language—great! But did you know it might be refused by the USPTO? In this episode of The Briefing, Scott Hervey and Richard Buckley break down what a doctrine is, how trademark examiners apply it, and other important considerations for choosing foreign-language marks. The Briefing by Weintraub Tobin and The IP Law Blog are publications of Weintraub Tobin (www.weintraub.com). The Intellectual Property Law Blog provides insight in connection with copyrights, trademarks, patents, trade secrets, false advertising, licensing and promotions, and sweepstakes. The blog’s objective is to serve as a forum to discuss IP strategies that provide protection to businesses’ or persons’ intangible assets. The blog is for informational purposes only and does not constitute legal advice.