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Property with Smee. Episode 4 Western Cape Property Boom & the Future of Estate Agents In this honest and wide-ranging conversation, Grant Smee sits down with Grant James, team leader in Somerset West, to unpack the real opportunities and challenges facing estate agents in South Africa today. They dive deep into why the Western Cape continues to outperform, how agents can earn more by doing fewer deals, and why patience, realism, and consistency matter more than hype in today’s property market. From transitioning out of a conveyancing and legal background into real estate, to leading a team in one of the country’s fastest-growing regions, Grant James shares valuable insights on: Why Western Cape property prices outperform Gauteng Reality vs expectation for new estate agents Why barriers to entry are low – and what that means for quality in the industry The pressure on commissions and the true value of an estate agent Lifestyle vs productivity: how Cape Town really works The impact of reality TV on the property profession Team culture, leadership, and long-term thinking Whether estate agents still have a future in the age of AI Why specialization, authenticity, and personal brand matter more than ever This episode strips away the “Selling Sunset” fantasy and replaces it with real talk about sustainability, resilience, and what it actually takes to build a meaningful career in real estate. Whether you’re an estate agent, investor, or simply interested in where South African property is heading, this is a must-watch conversation. Subscribe for more real, unfiltered conversations about property, people, and the business behind the scenes. #PropertyWithSmee #WesternCapeProperty #CapeTownRealEstate #SouthAfricanProperty #EstateAgentLife #PropertyMarketSA #RealEstateTalk #FutureOfRealEstate #SomersetWest #PropertyPodcast