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Most founders think Go-To-Market (GTM) means marketing. Some think it’s sales. Some think it’s a launch campaign. ❌ It’s none of that. GTM is your path to revenue. Your path to customers. Your path to survival in the first 18 months of a startup. In this video, I break down GTM from an operator’s perspective — not theory, not jargon, not MBA slides. This is how real startups actually win markets. Think of your product as a Ferrari 🚗 Without a GTM engine, it’s just good design. In this masterclass-style video, you’ll learn: 🚀 What You’ll Learn -What Go-To-Market strategy really means (and what it doesn’t) -How founders should do Market Intelligence (the 4-layer framework) -How companies like Jio, Meesho, Zerodha, Zepto read markets early -How to find your “Hell-Yes” customer segment -Customer insights vs demographics (why most founders get this wrong) -How to build a sharp value proposition & positioning -How to choose the right sales channel (not random marketing) -Why distribution is a moat -How to design a growth framework (AAARR flywheel) -GTM sequencing: doing the right things in the right order -Why PMF without GTM-fit fails -Common GTM mistakes that silently kill startups This video is for: -First-time founders -Startup operators -Builders stuck before revenue -Anyone burning money on ads without traction -Founders in India, Kerala, and emerging markets If you’re building a startup — this video can save you months (or years) of mistakes.