Making Security Simple: Marketing the Complex with Clarity with Lisa Sobek скачать в хорошем качестве

Making Security Simple: Marketing the Complex with Clarity with Lisa Sobek

The security industry is evolving fast, and this week on Badge Banter, Lindsay Martin-Nez sits down with Lisa Sobek of Allegion to unpack what that transformation really looks like. From cloud-based access control to creative marketing in a highly technical space, Lisa brings a refreshing perspective on how to simplify complex ideas and keep the focus on people. They dive into why end users expect cloud capabilities as a given, how storytelling makes all the difference in security marketing, and why physical credentials still hold strong in education and beyond. Lisa also shares her own journey into the industry, along with insights on mentorship, community, and what keeps her inspired in a field that’s both challenging and deeply rewarding!