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In this fireside chat from the Global Sustainability Challenge Americas Finals held at Stanford University's Doerr School of Sustainability, Dave Weinstein sits down with Stanford GSB Dean Sarah Soule to discuss the intersection of social movements, climate action, and leadership. Dean Soule, serving as the school's first female dean, draws on her background in sociology to explain how social movements impact organizations and drive change. Sarah argues that climate change cannot be solved by technology alone; durable progress requires fundamental shifts in behavior, organizations, and policy. She also warns that pure techno-optimism can lead to moral licensing and reduce the urgency for necessary policy changes. Watch to learn about the critical factors behind successful movements—including resources, political opportunity structures, and effective framing—and discover how human-centered empathy can create lasting attitude shifts. 00:00 Welcome and Introductions 00:33 Meet Dean Sarah Soule 03:51 Why Social Movements Matter 04:58 Research Origins and Sustainability 06:55 Beyond Tech Solutions 09:03 Changing Minds at Scale 11:57 What Makes Movements Win 16:37 Techno Optimism Pitfalls 18:08 Framing Climate Communication 20:21 Why Some Images Mobilize 23:20 Sustaining Coordination Over Time 25:51 Business School Role in Sustainability 29:33 Advice for Student Impact 30:48 Q&A Talent and Career Paths 35:40 Q&A Political Openings and Abeyance 39:38 Q&A Disaster Resilience Innovation 41:28 Q&A Reenergizing ESG 44:49 Final Question and Closing Thanks 🌍 Learn more & register: www.globalsustainabilitychallenge.org LinkedIn: linkedin.com/company/global-sustainability-challenge/ Instagram: instagram.com/globalsustainabilitychallenge #StanfordGSB, #SarahSoule, #DaveWeinstein, #GlobalSustainabilityChallenge, #StanfordDoerrSchoolOfSustainability, #ClimateAction, #SocialMovements, #SustainabilityLeadership, #ESGMomentum, #ClimatePolicy, #ImpactCareers, #TechnoOptimism, #OrganizationalTheory, #BehaviorChange