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TV Guide 1987

The prototype of what would become TV Guide magazine, was developed by Lee Wagner (1910–1993),who was the circulation director of MacFadden Publications in New York City in the 1930s – and later, by the time of the predecessor publication's creation, for Cowles Media Company – distributing magazines focusing on movie celebrities. In 1948, he printed New York City area listings magazine The TeleVision Guide (the cover was dated the "Week of June 14th"). Silent film star Gloria Swanson, who then starred of the short-lived variety series The Gloria Swanson Hour, appeared on the cover of the first issue. Wagner later began publishing regional editions of The TeleVision Guide for New England and the Baltimore–Washington area. Five years later, he sold the editions to Walter Annenberg, who folded it into his publishing and broadcasting company Triangle Publications, but remained as a consultant for the magazine until 1963.