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With Cee Ng, Sarah J. Schwartz shares her journey from architecture to product design, highlighting the importance of customer experience and behavioral design. She reflects on her work at DoorDash, creating a unique pickup experience, and at Twitter (X), focusing on understanding user interests and motivations. Cee Ng and Sarah dive into the intricacies of product design, exploring the role of product designers, the importance of cross-functional collaboration, and the challenges of creating intuitive user experiences. They discuss how effective design can enhance user engagement, particularly in the FinTech sector, and emphasize continuous learning, strategic communication, and the value of teamwork in building impactful products. #SarahJSchwartz #CeeNg #CEEATTLE ___________ 00:00 - Introduction and Background 03:51 - Transition from Architecture to Product Design 09:37 - The Intersection of Art and Design 16:30 - Understanding Behavioral Design 25:38 - Motivation, Ability, and Cues in Design 30:58 - Insights from DoorDash Experience 31:54 - Understanding Customer Mindsets: Pickup vs. Delivery 34:38 - The Hyperlocal Pickup Project: A New Ecosystem 38:36 - Designing for Events: Enhancing User Experience 51:53 - Behavioral Insights: Changing Customer Ordering Habits 54:06 - Marketing Strategies: Pre-Event Engagement 57:22 - Cross-Functional Collaboration: The Key to Success 01:01:51 - Creating a Collaborative Environment 01:06:55 - The Role of the Product Designer 01:11:35 - Improving User Experience in Onboarding 01:21:41 - Navigating the FinTech Landscape 01:30:01 - Building on Solid Foundations 01:31:12 - The Importance of Healthy Investing 01:32:08 - Understanding Customer Needs 01:34:14 - Designing for User Experience 01:36:12 - Visualizing Investment Progress 01:38:39 - Balancing Education and Fear 01:41:23 - Iterating on Design Solutions 01:48:12 - Reflecting on Career Growth ___________ MORE FROM SARAH J. SCHWARTZ 🎥 YouTube: @sarahjaclynschwartz 👋 LinkedIn: / sarahjschwartz 🌐 Website: https://www.sarahjschwartz.com/ 📸 Instagram: / sarahjaclynschwartz 📘 Facebook: / sarahjaclynschwartz 📌 Pinterest: / sarahjaclynschwartz ✨ Tik Tok: / sarahjaclynschwartz 🕊️ X: https://x.com/sarahjschwartz MORE FROM CEE NG 🎥 YouTube: @ceeng 👋 LinkedIn: / ceeng 📸 Instagram: / iamceeng ✨ Tik Tok: / iamceeng 🕊️ X: https://x.com/iamceeng OTHER THINGS CEE DOES IN CEEATTLE 🎥 YouTube: @ceeattlenetwork 🌐 Website: https://ceeattle.com 📸 Instagram: / ceeattle 👋 LinkedIn: / ceeattlenetwork ___________ All content on the CEEATTLE Network YouTube channel reflects the personal opinions of Cee Ng and her podcast guests and should not be taken as legal, financial, or investment advice. Viewers are encouraged to seek guidance from qualified and licensed professionals before making any business or financial decisions. All episodes, materials, and recordings are original productions of The CEEATTLE Company LLC. Copyright © 2025. All rights reserved.