How to Price With Confidence (Without Losing Customers) скачать в хорошем качестве

How to Price With Confidence (Without Losing Customers)

Most businesses don’t struggle because of poor marketing - they struggle because they’re priced wrong. In this episode of The Adonis Effect, we break down pricing strategies in marketing and why price is never just a number. Pricing shapes perception, signals confidence, and determines the type of customers you attract long before a sales conversation even begins. We unpack why underpricing creates friction, burnout, and poor-fit clients, and why discounting often reduces trust instead of increasing conversions. You’ll learn how value-based pricing, pricing psychology, and confident positioning help businesses grow revenue without racing to the bottom. If you’re tired of discounting, defending your price, or feeling unsure in pricing conversations, this episode will help you price your offers with clarity, confidence, and strategy. ------------------------------------------------ 🔍 In this episode, you’ll learn: Why pricing is one of your strongest marketing signals How price shapes perception, trust, and positioning The hidden cost of underpricing and discounting Why higher prices often convert better than lower ones The psychology behind value-based pricing Common pricing mistakes that stall growth Practical ways to price with confidence - without justification Whether you’re a founder, marketer, or business leader, this episode will help you stop competing on price and start charging based on value. ✅ ------------------------------------------------ 🔔 SUBSCRIBE TO THE PODCAST → ‪@adonismedia‬ 🎧 Listen on your preferred platform: Spotify: https://open.spotify.com/show/6y0xWTi... Apple Podcasts: https://podcasts.apple.com/au/podcast... Castbox: https://castbox.fm/vh/6479646 Podcast Addict: https://podcastaddict.com/podcast/the... 🌐 Looking to grow your brand? Check us out: 👉🏽 https://www.adonis.media 📚 Adonis Learning Centre: https://www.adonis.media/learning-centre ⚒️ Tools to help you optimise your marketing: UTM URL Generator: https://www.adonis.media/tools/utm-co... ROAS Calculator: https://www.adonis.media/tools/roas-c... CAC Calculator: https://www.adonis.media/tools/cac-ca... Inbound Marketing Calculator: https://www.adonis.media/tools/inboun... ------------------------------------------------ ⏰ Timestamps: 00:00 Introduction What to Expect Next Week ------------------------------------------------ 🧠 More About This Episode This episode explores how pricing influences customer behaviour, brand positioning, and long-term profitability. We unpack why cheap prices often attract high-friction customers, why discounting trains buyers to hesitate, and how confident pricing builds trust instead of resistance. Rather than tactical hacks, this conversation gives you a strategic framework for pricing decisions - helping you communicate value clearly, shorten pricing conversations, and grow without discounting. ------------------------------------------------ #pricingstrategy #marketingstrategy #valuebasedpricing #psychology #businessgrowth #brandpositioning #b2bmarketing #b2bmarketingstrategy #profitability #podcast #podcastshow