Building Authentic Brands Through Storytelling and Strategy скачать в хорошем качестве

Building Authentic Brands Through Storytelling and Strategy

In this episode of E-Coffee with Experts, host Ranmay Rath chats with Chad Hason, Co-founder and CEO of Agency Atlas. Chad shares his inspiring journey from bartending to leading a successful boutique marketing agency. He dives into the power of storytelling in brand building, highlighting how authentic narratives evoke emotion and drive customer loyalty. Chad discusses the challenges of entrepreneurship, the importance of staying true to your brand, and the evolving role of AI in marketing. He also shares a compelling case study of launching a cannabis brand that resonated deeply with its target audience. Tune in for valuable insights on brand strategy, leadership lessons, and the future of marketing from a seasoned industry expert. Topics Discussed 00.00 Introduction to Chad Hason and the show 02:41 Founding Agency Atlas & Entrepreneurial Leap 04:22 The Power of Storytelling 06:53 Case Study: Dab Bods 09:20 Discussion of the pitfalls of brands and how to be authentic 11:18 Importance and challenges of social media for brands 13:34 AI and Brand Storytelling 15:43 A specific use case for AI within customer service 19:19 Key lessons he's learned about entrepreneurship and leadership 21:15 Quick, fun questions for Chad